How Do You Assess Your Potential Market?
Into what language should I localise my software if I want to sell it in China? What market is likely to be interested in my services, and what language should I use to market it?
With the help of precise and reliable data on the languages spoken throughout the world, the population of speakers, and their geographical and economic situation, you will be able to better analyse your potential target market.
Language is the main vehicle of culture. To stand out in a market, it is crucial that you understand its consumer trends.